ABOUT MY PROCESS
My research about the brand is based on many online magazine sources, such as Vogue, GQ, Highsnobiety, Business of Fashion, and youtube interviews with Virgil. I really tried to focus on the reliability of the sources, also comparing same info with more than one source.
MY PROCESS IN THE GROUP
As a group we worked together comparing info and filling in the SCAN page. Comparing information is really useful when you try to have a clear idea of something (OFF WHITE in our case). Researching within a group felt like combining puzzle pieces together in order to see the whole picture.
WHAT I LEARNED
During this week I mostly focused on having a clear idea of what OFF WHITE does, its strategy, its business model, and its production cycle. I was really interested in discovering how the 2019 n°1 selling brand works in the real world and how it reached success in such little time. I learned that OFF WHITE is one of the first brands built on social media, which has been the key strategy to its quick escalation. Thus I conclude that embracing new society trends (in the case of Off White Instagram\Celebrities\digital influencers) can be a goood strategy for quick visibillity and growth.
From the team work I learned that, although the information is the same, interpretation of what is written is very subjective, therefore misunderstandings within the group often occur. In this case clear communication is substantial to see the full picture objectively as a group. However, I still believe that discussions about misunderstandings are helpful for a deeper understanding of the subject.
THE WORLD - OFF WHITE 