Week 2: Define “Stinky Fish”

What I Understood of OFF WHITE

OFF WHITE owns the trademark, therefore is the only legal entity to sign for any decision. OFF WHITE takes care of the design process, thus everything that is related to design can be blamed on OFF WHITE. What is questionable about design is that Real Leather, wool, and cotton are still used. Is this sustainable or not? Also Branding, therefore campaigns, social media, and any other type of marketing can be blamed on OFF WHITE directly. Is there a code of conduct within the company? Reviews of people who worked for OFF-WHITE. There is no phone number, but there are some emails.

NEW GUARDS GROUP is the production house and is also the licensee, therefore it has the right to produce, apply the trademark and sell OFF WHITE goods. Anything related to product development, technologies, and techniques can be blamed on NGG. The places where everything is produced can also be blamed on NGG (Portugal, Italy, and Romania), but are still related to OFF WHITE. What can be questioned about NGG are the technologies used to treat leather, cotton, or wool (Chemicals? Are they sustainable?). Also where do the materials come from (Sourcing)? OFF WHITE shares some administration and logistics employees with NGG. Thus, what are the labor conditions in the factories? in NGG headquarters? Is there a code of conduct? There is no contact number or email: they cannot be reached. TRANSPARENCY?

FARFETCH is the umbrella company that owns NGG and OFF WHITE. It is also the selling platform and own the selling rights for OFF WHITE. Anything related to the goods being sold can be blamed on FARFETCH. Therefore transport and return policy can be blamed on farfetch. Is transport and return sustainable? 

END OF USE: what happens to the products after they are produced?