In 2120…

In 100 years the world will be digital, therefore humanity will live in Virtual Reality and will wear digital clothing.

Planning:

IN 5 YEARS OFF WHITE WILL (SDG 12 + 13 + 9): 

1. Hire sustainability manager
2. Create Strategy for future Code of Conduct
3. Create transparent supply chain considering human rights and labor laws
4. Eliminate plastic production (packaging)
5. Use sustainable fabric
6. Share sustainable values with audience (Educate Consumer)
7. Display on digital fashion shows

IN 10 YEARS OFF WHITE WILL (SDG 4 + 12 + 13 + 9 + 17):

1. Have its research Lab for innovative sustainable materials
2. Create first digital clothes
3. Work with responsible supply\demand
4. Collaborate with ethic companies
5. Promote consumer’s consciousness

IN 100 YEARS OFF WHITE WILL:

1. Be part of UUF (Universal United Fashion)
2. Work with digital ads, campaigns, shows, stores
3. Work with a blockchain system
4. Use part of income for planet improvement

According to our stinky Fish (Transparency), the idea was to develop a digital database that would provide all info about an OFF WHITE garment: materials, sourcing, production, labour conditions, end of use (tutorials for repair\recycle). This database would be linked (virtual pop out) to a prototype of a garment. The prototype instead would be displaying new prints that would genuinely educate the consumer to a responsible consumption.