Week 4: IMPACT

In 100 years the world will be destroyed, therefore humanity will live in Virtual Reality and Fashion will be based on digital clothing.

According to our stinky Fish (Transparency), the idea was to develop a digital database that would provide all info about an OFF WHITE garment: materials, sourcing, production, labour conditions, end of use (tutorials for repair\recycle). This database would be linked (virtual pop out) to a prototype of a garment. The prototype instead would be displaying new prints that would genuinely educate the consumer to a responsible consumption.

Example of prints >>>

llustration for the cover of Ecomania #42, about responsible consumption.

ABOUT MY PROCESS

My main focus was to design a scenario that would logically solve the Transparency problem with a database and use the idea of educating the consumer via something that is already a key symbol of OFF WHITE: Prints. My priority was to start working on creating new prints, however our idea totally changed by the end of week 4. I think the problem was that we did not focus on what the world scenario would be in 100 years. Therefore our prototype was not strong enough to be logically connected to our Utopian virtual world.

Example of how the new prints could be screened on a garment (Fashion for Good Exhibition)

MY PROCESS IN THE GROUP

As a group, we struggled combining everyone’s idea into one prototype. We all had a vision and none of us got his or her complete vision through. I believe the main issue was not having a diplomatic discussion about the main points of our product, thus not creating logical connections among the lose info we all provided. When we talked about the subject, we all spoke “different languages”, thus we did not have a unified idea of what to present.

WHAT I LEARNED

I understood that when it comes to creativity within a group, it is very difficult creating a unified and clear view of a product. Creativity is so abstract that there is free space to interpretation, therefore I believe that the best way to show your vision is through a practical manner, such as visuals, video, or apps that show a function. GET THINGS TANGIBLE!